Using a Game CDN to Distribute Gaming Content

Gaming downloads are some of the largest files stored on the Internet. Even if you buy a boxed version of the game in a store, most gaming developers distribute additional updates through their web server. This allows them to distribute updates instead of relying on users to manually download and install them. But what happens when the game launches or the developer deploys a big patch? You then have potentially millions of users downloading files that could be gigabytes in size from one location. The result is slow performance between bandwidth overload and server resources exhausted. A game content delivery network (CDN) can help.

Distribute Patch Day Downloads Across Data Centers

It’s not unusual for a big patch to be up to 50GB to download. Your users want to download updates quickly and start playing. Gamers can get impatient if online game servers are slow, and slow performance is one reason why gamers leave a platform.

With a CDN, you distribute downloads across numerous data centers. Instead of forcing customers to download from one location that gets overloaded by exhausted resources, you provide several locations based on the user’s geographic location.

CDN Location Counts Too

It isn’t enough to find a game CDN, but you also need to look at their locations. Even if a CDN is located in several areas of the United States, it only benefits people within the US. You need a CDN with locations across the globe to offer fast downloads for anyone who buys the game.

You could target only your current customers, but it’s better to use a game CDN with global POPs for scalability. As your acquire new users, your game will be popular internationally. When it comes to scalability, it’s short-sighted when you don’t consider your global user base.

By offering a global CDN service to your gaming customers, you also give people with slower Internet connections the ability to download quickly. Some countries in Southeast Asia and South America have slower, unreliable Internet connections. By hosting locations within these countries, your gaming downloads can be available much more quickly than hosting a server in-house and thousands of miles away.

Protection from DDoS Attacks

Attackers don’t care about your business, and they want to see your revenue burn after an attack. The only way to protect against a DDoS attack is to take countermeasures now and not afterwards. Good security is proactive and not reactive. It’s too late after the attack occurs, and DDoS attacks come with no warning – just a flood of traffic to take your servers offline.

With a CDN, traffic is distributed across different data centers. These data centers each have their own defenses and monitoring in place. They are staffed with IT analysts trained to stop attacks before they take your servers offline. Protecting from DDoS attacks is one advantage of using a CDN, and it’s a proactive way to stop them.

Start Off with Scalability

It’s easy to start off without a CDN, but once performance slows you already lost customers. The right way to deploy any large application is using a CDN before any issues. With a game CDN, you’re already scalable and ready for increased volume of users, large file downloads, and security from DDoS attacks.


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