You’ve established your eCommerce store, using your favorite hosting provider. Influencers are tweeting positive press about you; shoppers are purchasing their favorite goods, and things are looking bright. So why do you need a CDN? Everything is good, right? Not.
Shoppers are finicky and vocal, and increasingly demanding. In 1999 shoppers were willing to wait 8 seconds for a page to load; by 2010, shoppers said they’d leave if a page took more than 3 seconds to load. Downside – you’re not just losing that deal, but potentially many more as 79% of shoppers said they would not return to make another purchase, and 44% said they’d tell a friend about a bad online experience.
Shoppers experience significant problems when using mobile devices, requiring eCommerce sites to take responsive design and web performance especially serious. 73% of mobile internet users say they’ve encountered a site too slow to load, 38% said they’ve run into sites that were completely unavailable on mobile.
In the user experience driven world today, accessibility has become extremely important for eCommerce stores. In 2014, 50.3% of all eCommerce traffic came from a mobile device. This means the user experience for mobile devices should be given significant thought. In bandwidth limited situations, low latency CDN becomes critical to the user experience as it’ll improve the speed of your eCommerce store. This is especially true in emerging markets, where access outside of the country is limited, and the closer the PoP, the better. With more than 60 PoPs, our CDN-Lux plan performs especially well worldwide, including locations in South America, Africa & throughout Asia.
In summary, statistics show that if your store is making $100,000 per day, you could lose up to $2.5 million in sales each year due to a 1 second delay in loading times. Amazon has even said a 100-millisecond improvement in page speed translates to a 1% increase in revenue. With those numbers, it should be very clear why CDN.net’s sub-50ms low latency CDN is especially critical for a growing eCommerce site. It’s about making the user experience the best, and maximizing your revenue, at just a cost of $20 a month.