How the Movie Industry Harnesses a CDN for Faster Streaming

Although Redbox still offers a way for users to rent DVDs, it’s a far cry from the old Blockbuster days where the stores would have lines of people waiting for their favorite movie on release day. Now, users want to binge watch their shows and have them available whenever they feel like watching them. For this reason, the film industry has pushed to make their shows and movies more available online.

Netflix, Hulu, and even television networks now offer a way to stream shows and movies instantly. To fight the big streaming companies, television networks work directly with cable companies to allow users to stream their favorite shows provided that they have a cable account. The user logs into their cable account, and the show opens for streaming.

For years, Hollywood fought streaming sites and spent countless hours finding illegal streaming sites and issuing takedown notices. By offering a way for users to stream their favorite shows, the television networks have cut much of the illegal streaming from users who now have a way to get better quality, speed and options on a legitimate site. Hollywood collects an estimated $30 billion from cable companies and streaming service, so in essence what film and television studios used to fight constantly is now a useful source of revenue.

Cable companies have been losing subscribers to consumers who have changed to a “cable-less” environment. Buyers switch to Internet-only access and sign up for Netflix, Hulu and Amazon. This type of set up also lets the consumer enjoy Showtime and HBO for a small extra cost. Because of this new way to watch television, cable companies have been reporting reduced subscriber numbers.

From Streaming to Buying

If Netflix has shown us anything it’s that viewers like to binge their favorite shows for hours. One complain Hulu sees with its content delivery is that the streaming service only offers a regular schedule of making one video available a week to watch. Netflix, however, releases all episodes at once, and viewers will spend their weekends watching an entire season in one sitting.

As an alternative to this type of viewership, providers such as Sony, Amazon and Disney have made videos available to purchase. Buyers fill their digital libraries with their own choice of TV shows and movies so that they can watch at any time.

Movie files are several gigabytes in size, depending on the quality of the stream. To deliver this massive amount of data, the television and file industry rely on CDNs for reliability, scalability and speed. These networks aren’t the only ones that rely on CDNs to support massive data transfer. The gaming industry also takes advantage of CDNs for scalability and performance during release dates. Even console companies such as Sony and Microsoft take advantage of what a CDN has to offer. Any industry that needs 100% uptime and speed can transform slow transfer rates into a user-friendly, fast network that supports one user or millions of users.

You don’t have to be a multinational organization to get the benefits of a CDN, and you can pay as low as $20 a month for this speed and reliability.


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